Are you considering a major cosmetic procedure to help achieve the body or face you’ve dreamed of? If you’re like an increasing number of our patients, chances are the procedures you’re thinking about are less focused on creating eye-popping alterations and more about ensuring natural-looking results.
Let’s take a look at the biggest cosmetic surgery trends we’ve seen at our practice, Smita. R. Ramanadham Plastic Surgery in New Jersey.
Breast Enhancement: Smaller Is Better
In 2019, breast augmentation was the most common cosmetic surgery procedure, according to the American Society of Plastic Surgeons (ASPS). Nearly 300,000 of these procedures were conducted that year. In more recent years, the number of breast augmentations has dropped, as the stereotypical “boob job” look has fallen out of fashion.
Still, breast augmentation remains one of our most popular procedures, and we’re not seeing patients flocking to us wanting smaller breasts. In the past, most breast enhancement patients had a “bigger is better” mind-set. That meant large breast implants that would increase cup size dramatically, creating results that would be obvious to everyone.
But today, people are less interested in an artificially enhanced breast. For many of our patients, that means opting for fat transfers rather than implants. For others, it means using implants in a more limited way that makes their current cup size appear a bit fuller, or going up just one or two sizes, depending on how large their breasts are.
For breast enhancements and the other procedures on this list, the biggest driving force in what we’re seeing is that patients are focusing more on wellness and self-care, and less on making their bodies look a certain way. People want subtle, natural results so that they feel more confident in their own skin, and they’re less interested in having other people notice they’ve had something done. We’re finding this is true across most of the procedures we’re doing.
Butt & Body Procedures: Tweaking the Silhouette
The popularity of liposuction, buttock lifts, implants and other enhancements have all grown dramatically in recent years. Liposuction is the second most popular cosmetic surgery procedure (about 265,000 in 2019), and buttock lifts have climbed by more than 200% since 2000, as more people have become aware the procedure even exists.
As they have with breast augmentation, our patients who have undergone buttock and body procedures are aiming for a more natural appearance that tweaks the shape and look the body already has. The overall effect results in a tweaked and improved silhouette over the entire midsection rather than a dramatically plumped-up buttocks, which was popular in years past.
For many of our patients, this is achieved through fat transfer (known as buttock enhancement with fat grafting), and the popularity of procedures like this have climbed by about 20% in just the past couple of years, according to the ASPS.
Lip Augmentation: A Lesser-Known COVID-19 Impact
Lip augmentation surgery and lip fillers were already experiencing huge growth before the pandemic. Since 2000, lip augmentation surgery (not including injectables) rose by 71%, while the use of soft-tissue fillers, such as those used to plump lips, were the second most common minimally invasive procedures in 2019 (nearly 3 million people received these fillers). Only Botox was more popular.
As a clinic we have noticed two changes in lip fillers and enhancements: One is that many of our patients told us they felt the time was right for lip fillers because the mask they have to wear to reduce the risk of COVID-19 spread would keep their lips covered as they healed.
The second change tracks with the broader phenomenon we’ve seen in most other surgical procedures: less is more. Lip augmentation and filler patients today are looking for a more natural enhancement, a couple of steps above what might be achieved with over-the-counter lip plumper products. They’re hoping to avoid the artificial look.
More About The Practice
Board-certified New Jersey plastic surgeon Dr. Smita Ramanadham is an expert in cosmetic surgery and trends surrounding the industry thanks to her focus on understanding exactly what her patients want and how to achieve it.
That means knowing that natural-looking results are in, or that people may be using pandemic-related quarantines as a chance to take advantage of cosmetic procedures. But she’s also an expert in many types of cosmetic surgery procedures, including mommy makeovers, male plastic surgery and more. Those who are interested in seeing more of Dr. Ramanadham’s expertise on cosmetic surgery trends and more can tune into her weekly Instagram Live show, “Lipstick & Lipo,” which she hosts with colleague and longtime friend, Dr. Ashley Amalfi.
The two women were recently featured on “The Doctors,” where they talked about the trends they have seen emerge in cosmetic surgery and other procedures since the pandemic.