According to a new study by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), facial plastic surgery is no longer just for seniors. From the evolution of last year’s social-media-surgery explosion, the face of cosmetic surgery is progressively getting younger. While last year was marked by “selfie surgery,” 2016 is shaping up to be the year of continued Millennial plastic surgery enthusiasm.
Social Media and Celebrities
In a recent survey, the AAFPRS identifies this trend with roughly two-thirds (64%) of members reporting an increase in cosmetic surgery or injectables in patients under 30 last year. In particular, social media and celebrities stand out as driving factors among this age group. 82% of surveyed surgeons citing celebrity comparisons as a major influence in patients’ desire for cosmetic procedures.
“Social media presence and perceptions have become almost as, if not more important, than personal interactions for many teens and young adults,” says Dr. Edwin Williams III, President of the AAFPRS. “We’re living in a time when someone’s profile, be it on Facebook, Instagram, or a dating site, is often the first impression Millennials get of each other.”
What do they want?
What’s trending among Millennials seeking cosmetic tweaks? Here’s a snapshot:
- Natural-looking noses – no sloped bridge or pinched tip
- Luscious lips – think fuller and shapely, not over-filled
- Younger-looking eyes
- Cosmetic procedures to remain competitive in the workforce
- Restored facial volume for sculpted cheekbones
As for non-invasive fixes, Dr. Williams shares, “we are also seeing women in their 20s asking for Botox®, fillers, and lip augmentation.”
The Bottom Line…
The face of plastic surgery is getting younger, and as it does, it’s also becoming less taboo.
- 64% of facial plastic surgeon members saw an increase in cosmetic surgery or injectable treatments in patients under 30 due to social media and selfies.
- 82% reported that celebs are a major influence in patients’ decision to have cosmetic procedures.
- 56% saw a rise in patients asking to get their cheekbones back.
- 51% noted more people turning to cosmetic procedures to remain competitive in the workforce.
Combination surgical and non-surgical procedures are in high demand – according to 72% of AAFPRS members. Thus, trust your face to a facial plastic surgeon.
The AAFPRS is the world’s largest specialty association of facial plastic surgeons with over 2,500 members. Furthermore, all of the members are board-certified surgeons whose focus is on plastic surgery of the face, head and neck.